Case Study
Absolute Nutrition
The Client
Absolute Nutrition specializes in herbal weight-loss supplements, which focus on individual weight-loss needs. These supplements with natural ingredients can help a variety of weight-loss goals including blocking carbs, blocking fat, helping with water weight and more. Absolute Nutrition is unique in that they look to educate their customers about diet and exercise as well as assist with weight-loss goals through the added benefit of supplements. Their unique line of products are available for sale online directly from Absolute Nutrition, which is headquartered in Connecticut.
The Challenge
Absolute Nutrition's former site was outdated and had the unique problem that all of the text was in the form of images. This caused less than desirable search engine results; the client was looking to solve this problem and give the site a face-lift with a new design. The client also needed a secure shopping cart system, which can be expanded with more products for the future. He was also looking to add areas for educational information and an easy way to manage the content himself.
The Result
Tortus designed a unique site for Absolute Nutrition that uses a layout that reflects the company's image that is easy to use and easy to shop on. The sales and educational approach to the site makes it easy for customers to find the products they want immediately but also allows them to look further at educational materials provided on the site. The use of CSS and XHTML makes the site load more quickly than the old one and the use of HTML text will allow the site to index properly in search engines.
Tortus' Content Management System (CMS) makes it easy for the client to add new products, change current products and also update information throughout the site. The secure shopping cart allows buyers to quickly shop online without the risk of identity theft. A newsletter sign-up was added so that the client can easily build a mailing list for his broadcast email campaigns to boost sales not only locally in CT, but nationally as well. The call-out, visible on every page, allows the client to feature new products and specials and change it as much as he would like via the CMS.