Agway

Agway, a division of Southern States, Cooperative, Inc. is a wholesale product distribution company serving a network of over 400 private dealers in eleven states throughout the northeast. Agway’s headquarters are located in Westfield, Mass. and provide the dealer network with national brand products as well as Agway's own line of private labeled products under labels such as Agway, Feathered Friend, Pro-Pet, Big Red, and Lil' Red.

Agway’s website, developed by Tortus, strongly reflects and reinforces their tagline: "Brands you trust. People who know." Because their brand is well known throughout the communities they serve, Agway’s site serves as a trusted resource for customers regarding their lawn, garden, pet, wild bird, farm, and equine needs. The homepage includes an email opt-in for customers who would like to stay current with Agway coupons and special offers, thus helping the company to build their email marketing list.

Tortus also implemented a store locator feature and link to each store’s flyer, an important feature since each Agway store is unique in its products and services.The intelligent use of color and design help to cleanly organize the large amount of information on the homepage. An attractive slideshow draws visitors in and emphasizes seasonal products, while a printable coupon highlights special offers. The new site is also highly social media minded, with links to the company’s Facebook, Twitter, and Flickr pages.