Bacon Wilson, P.C.

The law office of Bacon Wilson, P.C. has been serving western Massachusetts since 1895 with their expertise and experience in all areas of the law. One of the oldest law firms in Springfield, their main office is located in a historic downtown building, with branches in Westfield, Northampton, and Amherst. Bacon Wilson’s current team of attorneys and staff blends a wealth of knowledge and experience encompassing all aspects of the law to serve the legal needs of Western Massachusetts and Northern Connecticut.

Bacon Wilson approached Tortus with the intent of creating a highly client-oriented website with numerous resources and a searchable online database of lawyers that would enable visitors to find the perfect lawyer for their legal needs. Another key aspect of the proposed site was content areas that could be regularly updated to suit clients’ needs and to optimize the ability of the site to be found in search engines. With relevant, current content Bacon Wilson sought to set themselves apart from other law firms by showcasing their strengths and highlighting their accomplishments.

To enhance user friendliness, Tortus created a search function that enables visitors to enter keywords such as “estate planning” or “bankruptcy” and receive relevant results that include news, articles, and the names of lawyers that are associated with the search terms. Information regarding lawyers and resources are also grouped by life stage, allowing visitors to find at a glance all of the resources that they need according to their specific preferences. Users may also search the attorney database using multiple criteria to select a lawyer appropriate for their specific needs. These features makes the Bacon Wilson website a flagship site, setting an example nationally as a client-focused site that organizes information the way users think rather than forcing users to think like attorneys.

The extensive collection of articles, news releases, news items, seminars, and other web content not only serves as a visitor resource, but also provides indexed content that is highly regarded by search engines such as Google. These areas can be easily updated at any time by Bacon Wilson personnel using the content management system built by Tortus. The site’s content management system is extremely powerful and enables the firm to easily self-manage all areas of the site, automatically removes outdated content and provides landing points, and prevents duplicate entries. The result is a highly effective navigation and a clean, updated site.

On the visual side, the new website features an advanced home page slide show that emphasizes planning stages (including families, homeowners, business owners, and retirees), reinforcing Bacon Wilson as a full-service firm with a multitude of expertise. A "What's New" callout on the homepage emphasizes upcoming seminars and other timely items, while the bottom navigation links to Google Maps directions to all of the firm's four locations. The look and content of the site reflects the professionalism and positive attributes of Bacon Wilson and upholds their longstanding traditions of excellence and service to their local community.    

Bacon Wilson’s new website is a vast resource for clients in a variety of life stages and a dynamic asset for the firm as it enters its second century of service.