Diamond RV Centre

www.diamondrv.com

Diamond RV Centre is one of New England’s leading recreational vehicle [RV] dealers, carrying the top brands of new and used RV’s (Winnebago, Coachmen, Prowler), with a full service department, and a complete parts and accessory store.

Diamond RV came to us with the goal of incorporating and managing their new and used inventory onto their website. Like any sales-driven business, Diamond RV wanted sales leads!

We created a new, dramatic look and feel for Diamond RV’s website that reflects not only their great line of recreational vehicles, but the “on the road” experience of RV ownership. Using Ruby on Rails, we implemented a custom Content Management System [CMS] to allow Diamond RV to control all dynamic content, such as inventory, specials, and sales. The ability to manage and edit their own website saves them time and money.

As always, search engine optimization was organically included during the site development, and Diamond RV is often on the front pages of Google & Yahoo! for their desired search terms. Diamond RV saw a return on their Internet investment [ROI] within the first week of launching their site, with the sale of a used RV.