Governors America Corporation

http://www.governors-america.com/

Governors America Corporation (GAC) in Agawam, Massachusetts, is a vertically integrated, leading worldwide provider of innovative diesel engine governing and system controls with over two decades of experience in the field. GAC’s products are made almost exclusively in the U.S.A. and are sold through an international network of sales representative and distributors. Fully sixty percent of the company’s business is conducted overseas, with China as its largest market.

 GAC’s tech-savvy advertising manager had designed and built the company’s previous website and approached Tortus to develop a new website that would maintain the understated design of the previous site, while incorporating a high degree of new functionality. In particular, GAC sought to create a site that would be capable of accommodating the company’s incipient expansion and would be a comprehensive, business-to-business resource center for customers.

With an extremely extensive database of parts, GAC wanted to make it easy for customers to efficiently search the website and quickly find what they’re looking for. The company also requested two different levels of security for sales products that would permit only approved, logged in users to access certain types of information.

After receiving quotes from seven website developers, GAC selected Tortus to create their new website. Why Tortus? Instead of contracting with multiple parties to get the website designed, programmed, and hosted, GAC wanted the integrated service a firm can offer: design, programming, project management, search engine optimization, web analytics, marketing support, web hosting, and email hosting. As a firm, Tortus provides all services under one roof. 

Governor America Corporation’s new website features a sleek, understated design with a primarily black/white/red color scheme and design elements that emphasize GAC as a global entity. With its easy-to-use content management system, GAC personnel can add webpages and make changes to their website 24 hours a day from any computer in the world with Internet access.

Now that their new website has highly enhanced functionality, GAC hopes to eventually offer a comprehensive online part library. Another goal is attract new leads and generate sales prospects from the site. Since the new site was built from square one with search engine optimization in mind, we predict success!