Holyoke Credit Union

Holyoke Credit Union was organized in 1911 as a Massachusetts state-chartered credit union. HCU has grown steadily over the years, becoming one of the larger credit unions in western Massachusetts. Today, the financial institution services the region with branches in Holyoke, West Springfield, and Agawam. The excellence of their service and reputation continually attracts new members to join HCU.

In the winter of 2007, Holyoke Credit Union contacted Tortus Technologies with a mission: to improve and reorganize their website's navigation, functionality, search engine optimization, and online banking functions. The credit union also wanted to better communicate about their products and services to their target market. HCU decided that the most efficient and effective way to do this was to outsource the business and website development process to Tortus.

We worked closely with HCU to create a custom solution that met all of their needs. A full content management system allows for immediate updates of all text and images on their site (including rates, promotions, news items, and events) without the assistance of a web developer.

Tortus was also engaged to create and implement a broadcast email campaign, with the goal of communicating the breadth of HCU personal and business banking products to their target market. Through the campaign, Tortus sought to brand HCU and bring awareness to the high level of service and the unique programs that the credit union offers to the communities it serves.

Within four months, Tortus successfully designed and developed the new Holyoke Credit Union website and helped the financial institution to enhance branding, increase membership, and stay ‘top of mind’ in their customers' minds. Tortus Technologies can do the same for your organization -- contact us today to find out how!