Liquors 44 Broadcast Email

The Client

Liquors 44 is a locally owned and operated wine and spirits store based in the Pioneer Valley. With locations in Northampton, Hadley, and Holyoke, each store carries a very wide variety of imported wines, liquors, beers, sodas, and more. They also feature tasting events and event catering services. Liquors 44 offers the Massachusetts Lottery, a full redemption center to return your cans and bottles, gift certificates and gift cards as well.

The Challenge

Liquors 44 wanted a broadcast email system with a layout that matches their site and image. They wanted to be able to collect email addresses both online and in-store, which they can add to an email list and easily send out to hundreds of viewers with information about specials and upcoming events. Not only does Tortus offer the service of sending emails as part of the EZWeb package, but Liquors 44 also wanted the ability to send the emails themselves.

The Result

Tortus designed an ecommerce email template which mirrors Liquors 44's website layout to keep consistent with branding and image. By using our broadcast email software, both Tortus and Liquors 44 have the ability to send mass emails to hundreds of viewers.

Liquors 44 started collecting email addresses from customers in-store which started them off with a good list to begin their email advertising campaign. The email layout allows them to feature in-store specials, upcoming events, advertise their special services, and include information about their locations and selection.