Macdonald's RV Center Broadcast Email

Macdonald’s RV Center has been a family-owned and –operated recreational vehicle dealership in Plainville, Mass., for over 50 years. Macdonald’s specializes in towable RVs and RV accessories and equipment, and is proud to offer excellent consumer value and customer service. One important element of their customer service is Macdonald’s monthly newsletter, which is filled with timely information including maintenance tips, monthly RV specials, information on seasonal products, and campground reviews. Tortus fully manages Macdonald’s email marketing campaign and delivers the newsletter using our proprietary broadcast email program, Mercury.

Every month, Tortus deploys a newsletter custom designed to suit the seasonal needs of Macdonald’s customers. With a strongly branded visual design that mirrors the look of the Macdonald’s RV Center website and a header that features a new image and emphasis monthly, the newsletters offer both consistency and freshness. Tortus’ professional services mean that original copywriting and graphic design are all carried out in-house, making it a one-stop process for our broadcast email marketing clients.

Each Macdonald’s email newsletter includes multiple links back to the company’s website, so customers can immediately visit the site and take action. Our broadcast email program Mercury lets Macdonald’s know how many recipients have opened their email, how many have clicked through to their website, and other valuable statistics that help tailor the email campaign to target readers and improve open rates and conversion rates.

Macdonald’s RV Center’s broadcast email campaign is an engaging way to reach customers near and far, and eliminates the high costs associated with traditional print media and mailings. With statistics at your fingertips, it’s easy to see why Tortus’ managed email campaigns are a success! Contact us today to find out how we can create an email marketing campaign for your business.