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Case Study
Montgomery Wholesale Florist
The Client
Montgomery Wholesale Florist is one of the oldest and most respected wholesalers of floral and floral-related products. With multiple locations in Massachusetts and Connecticut, Montgomery has grown to satisfy the needs of floral retailers across all of New England.
The Challenge
Montgomery wanted to update their existing website with a new design. Their business model had recently changed, and this needed to be reflected within the new website's design. Working in the floral industry, Montgomery found it crucial to have a design consistent with their image, branding and colorful enough to create interest in their product and company.
Montgomery Wholesale Florist also desired the ability to create a communication stream with their customers, one that they could add to on their own. Montgomery required ease in sending information, both about their products and industry, to their client base.
The Result
Tortus designed Montgomery's new website using strong imagery and modern, standards-based, XHTML and CSS design. Since most of Montgomery's customers are retailers, Tortus optimized Montgomery's site to work with mobile devices, such as cellphones and PDAs.
Tortus recognized that creating a communication stream would help Montgomery grow their business and gain the respect of the wholesale floral industry. Tortus created a CMS (content-management system) which Montgomery can utilize to inform their customers of various changes in the industry, or notify newer customers of how best to care for the floral products that Montgomery Wholesale distributes.