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Case Study
Table and Vine
The Client
Table & Vine is New England’s premier wine, spirits, beer and gourmet foods retailer. With two locations in Northampton and West Springfield, Massachusetts, they offer over 5,000 wines and over 3,000 specialty food products. Table & Vine is a division of Big Y Foods, Inc., a $1 billion dollar independent grocer with 54 locations through out the northeast.
The Challenge
Table & Vine came to us with an existing website that needed an architectural update and a desire to incorporate more products into the website.
The Result
We created a new look & feel geared towards Table & Vine’s target market, while incorporating Table & Vine’s marketing and branding to maintain consistency. Working closely with Table & Vine’s store-level database administrators, our programmers integrated over 12,000 products into the website. A user-friendly check-out system allows customers to select multiple shipping options including in-store pick-up and delivery, store their information with a secure log-in feature, and the search feature enables customers to quickly find their favorite items.
Multiple, custom Content Management Systems (CMS) allow Table & Vine to keep information fresh for search engines, and also allows Table & Vine to internally upload files featuring sales, monthly recipes and featured products. TortusMail enables Table & Vine’s staff to communicate directly with customers about specials and in-store events.
As their “third location,” tableandvine.com has quickly become the favorite e-commerce website for gourmet foods and of course, wine and wine futures.