UMassFive College Federal Credit Union

The UMassFive College Federal Credit Union is an independent, not-for-profit cooperative financial institution owned by and operated exclusively for the benefit of its members. UMassFive was founded in 1967 and has grown from a one-room operation on the UMass Amherst campus to a full-service financial institution with four physical branches, a full-service call center, and a robust online presence.

A unique aspect of UMassFive is its Co-op Points program. Members earn points through dividends on interest-earning accounts, debit card purchases, loan interest paid, doing their banking online, and many other ways. These points can then be redeemed for lower loan interest rates, higher term share certificate interest rates, waiving service fees, and other ways that put more money in members’ pockets.

UMassFive sought to redesign its website with several goals in mind. First, they wanted an updated look that would attract new members, particularly younger, college-aged members seeking to expand their financial literacy and learn about the unique benefits offered by a credit union. Second, they wanted to improve the usability of their extensive online banking features, including Co-op Points login, electronic statements, mortgage servicing, and others. In particular, it was critical that users be able to quickly locate the online service they wanted without wasting time.

UMassFive also wanted to be able to generate their own forms on the website in order to solicit member feedback and for other purposes. On the back end, Tortus developed an innovative form generation system that enables the credit union to design their own feedback forms complete with required fields, confirmation emails, and much more.

Designing our new website, we had one priority in mind: our members. The site now provides extra convenience and ease for our members to find information they need and conduct their business with us online. Our brand shines through with fresh colors, clear organizaton, and a big focus on financial literacy. We feel confident that our new site delivers the most member-friendly online presence we have ever had. --K.H., President/CEO, UMassFive College Federal Credit Union

UMassFive has an even stronger online presence with its new website that enables users to apply for membership and loans, check interest rates daily, view electronic statements, monitor their Co-op Points, improve their financial literacy through an extensive resource center, and many other options. In addition to being highly functional, the new UMassFive website also has a clean yet colorful look that is both visually appealing and easy to navigate, and emphasizes the organization’s highest priority: its members.