Universal Plastics

Universal Plastics is a leader in the plastic thermoforming industry, a manufacturing process that converts a sheet of plastic into a highly detailed finished product. Universal Plastics is a family-run business located in Holyoke, Massachusetts.

Universal Plastics wanted to update their website's look and feel, with their products as the focus. In addition, they wanted to highlight the complicated design and engineering processes behind plastic thermoforming.

We designed a clean, product-focused website to showcase the results of the thermoforming process. Their extensive online portfolio is detailed and highly visual. A content management system behind the News & Press and Careers sections allows Universal Plastics to keep their website current. 

Working closely with Universal Plastics, we strategically optimized their website to include particular keywords and phrases. This focused plan resulted in strong search engine placement, ultimately directing more traffic to the website from all over New England.