Boomers Move Their Business Online

August 01, 2008 - www.masslive.com

Life after 50, a division of the Springfield Republican, recently published an article titled "Tech's Appeal: For boomers, virtual businesses are booming". The article features many local entrepreneurs who have moved their business to the web and now enjoy the unlimited freedom that the Internet provides. 

Tortus has been creating local web-based solutions since 1996. Our clients have the option to operate their business anywhere, anytime - whether it be at 2 in the morning or from the beaches of Cancun. We invite you to learn more about managing your business on the web by contacting Jill Fitzsimmons today. You can also reach her at 413-788-5080 ext. 273.

Tech's Appeal

By: Amy Zuckerman

"Life is good!" exults marketing expert Marcia Yudin, essentially summing up the sentiments of many boomers who've managed to build a small home-based business that relies on advanced communication technology -- often called a "virtual business."

"Self-employment gives me the ultimate freedom," Yudin says. I love the fact that my income depends on my efforts, and that I can switch gears in any aspect of my business any time I feel like it. I even get to choose which clients I want to work with, and which I would rather pass along to someone else."

Yudkin, who operates Creative Marketing Solutions out of a home office in Goshen, has written many marketing books. She says she "excels at turning words and ideas into money." And like many an independent-minded boomer, she never enjoyed a work world in which bosses "could dictate what behavior and values I should have . . . That never sat well with me."

Yudin is just one of possibly thousands of boomers operating virtual businesses throughout the Pioneer Valley. While such businesses were once a hidden facet of this region's economy, many are now more easily identifiable through Hidden-Tech, a networking organization for virtual businesses. Membership surveys reveal that of the roughly 1900 members of this network, about 75 percent are boomers.

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