Larri Cochran featured in Business West

March 14, 2007 - Tortus Technologies

Larri Cochran, Manager of Professional Services at Tortus Technologies, was recently featured in BusinessWest magazine for an article on search engine marketing and optimization. 

An excerpt from the article:

Larri Cochran, manager of Professional Services for Tortus Technologies in West Springfield, said there are three critical elements a site needs to optimize its searchability: keywords, constantly evolving text, and inbound links from other sites. Those are the most organic — meaning ‘free’ — ways to optimize a Web site. There are other paid interventions, such as sponsored links (those in the blue box on the top of the first page of listings returned after a Google search), or the Google AdWords program, a pay-per click system that allows for the purchase of keywords to drive visitors to a site.

However, Cochran said all companies, even those that are household names such as Coca-Cola or Nike, must utilize SEO on all levels to varying degrees, in order to capitalize on increasingly intelligent searching systems.

Read the full article here.