Online Sales Expected to Rise this Holiday Season

October 15, 2008 - Retailer Daily

Online sales across retail channels are forecast to grow 9% this holiday season compared with 19% in 2007. Although it would be the first single-digit growth rate for online retailing during the holiday shopping season since 1999, it's a stark contrast to the declining holiday shopping predictions for brick and mortar locations. Learn more

Even so, for the first time ever, the web has surpassed brick and mortar as the preferred way for multi-channel shoppers to purchase holiday gifts, according to research studied by Retailer Daily. In fact, nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store.

“Value spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals,” said Lauren Freedman, president of the e-tailing group. “Holiday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money.”

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