Tortus August Newsletter

August 19, 2009

Technology + Efficiency

If you’re “in the cloud” (a metaphor for the Internet), it’s much more likely that lightning could strike at anytime, from anywhere…but you still want to be in the cloud! Why?

Scientists can’t agree on exactly how lightning forms, and no one can predict when or where lightning will strike. Like success, where lightning comes from and where it touches down seem to be influenced by a combination of factors, not the least of which is chance. And like success, there are risks involved with lightning! 

The most rare form of lightning is known as "positive lightning" (or "bolts from the blue") and is a cloud-to-ground lightning flash that can travel up to 25 miles away from the thunderstorm cloud it emerges from. "Bolt from the blue" lightning is therefore extremely dangerous, as it seems to come out of a clear sky, and it makes up less than five percent of all lightning. Success may seem nearly as elusive. But if you think of lightning as a form of untapped energy and opportunity, then it makes perfect sense to put yourself "in the cloud". Are you in the cloud and ready to receive these "bolts from the blue?"

In a general sense, being in the cloud means using the Internet to store and/or process information on computers somewhere else (“in the clouds”), something that Internet users do everyday, whether using e-commerce, checking their Google e-mail, or downloading music from iTunes. Read more…

Tortus Talk

In the Tortus Spotlight: Junior Achievement of Western Massachusetts

Junior Achievement of Western Massachusetts (JAWM) has new content management system (CMS) features on their website to keep readers updated on news and information. JAWM is a non-profit organization dedicated to providing free economic education and financial literacy programs to the youth of western Massachusetts and Vermont.

One particularly important new feature is a new online donation system that accepts credit card payments for a very minimal usage fee, thus maximizing the total donation amount to truly benefit JAWM and the children it serves.

Did you know that Junior Achievement is a worldwide organization that was founded in 1916 at the Eastern States Agricultural and Industrial Exposition in Springfield, Mass.? Visit the JAWM website to learn more about them and view the new features of their website!

Upcoming Seminar

Website Workshop

Wednesday, September 23rd from 8:30 a.m. - 10:00 a.m.

Join us for our free website assessment workshop! Review your organization's website with Tortus and local business associates. Find out what's working for others and share and get ideas that will help grow your web presence. Have questions or want advice? Then this seminar is the one for you! Seating is limited to 8 participants so that we will be able to critique everyone's site.

This seminar will be held at the offices of Tortus Technologies in West Springfield, Massachusetts.
Seating is limited and available on a first-come, first-serve basis. Email us today to sign up.