Tortus February Newsletter

February 20, 2008

Is this your story?

Are your sales and profits down? Are you working harder than ever? Have you increased your advertising budget including radio and TV with no impact? Are you marketing the same way and it isn't working? Are lower sales and profit acceptable? Is there anything that you can do to change it? We say yes!

Consider the following.

Now you can take advantage of new agile and powerful technologies. Thats right new ways. We believe that by planning, implementing, and following through on new marketing and business plans, while still maintaining your existing business model is the foundation to your future success.

At Tortus we compare the speed of business change to dog years. Yes, every one-year is really seven when it comes to the web and technology. It sure can be tiring but it's worth it.Here are some reported facts from various sources that reinforce our beliefs.

• Traditional retail store sales increased .4% in 2007 over 2006
• Online U.S. retail sales increased 19% in 2007 over 2006
• In the U.K. online sales increased 57% in 2007 over 2006 wow!
• The U.K. now leads the world in per capita income the first time since 1900, U.S. dropped to #2 wow.
• U. S. advertising spending increased 2.7% in 2007 over 2006
• U.S. online ad spending increased 14.4% over 2006

Tortus Talk

On to standard pond fare.

We are holding one executive seminar in March. The topic of this seminar is: Send it Right: Email Marketing

Ever wonder how you can reach hundreds of potential clients with just one click? On Wednesday, March 19th, 2007, Tortus Technologies will be exploring the intricacies of Email Marketing. Not sure how to build a list? Well show you how! We will discover ways to bring traffic to your web site by maximizing the power of email.

This seminar will be held from 9:00 a.m. to 10:30 a.m. at the offices of Tortus Technologies in West Springfield, Massachusetts. Seating is limited, (15 per seminar, and available on a first-come first-serve basis), so contact Caitlin Casali today to sign up.