Tortus July Newsletter

July 15, 2009

June’s Think Tank Seminar: Thinking Globally and Locally

Tortus Technologies hosted its annual Think Tank Seminar on Wednesday, June 24, at our West Springfield office. Globalization and the current state of the world (and local) economy were particularly relevant topics for the attendees.

“We’ve been talking about globalization for a long time but the fact is, it’s here, now. It’s no longer just a conversation,” Tortus CEO Harry Moore said. “Right now, the economy is in a crisis of uncertainty and ambiguity, and we’ve got to engage with the world on a global scale on this.” Continue reading...

Tortus Talk

Rooting for the Underdog

If you're seeking inspiration about the triumph of the underdog, consider the legendary story of the horse named Upset. The thoroughbred Man o’ War is considered the most successful horse in U.S. racing history. Over his two-year career in 1919 and 1920, he won 20 out of 21 races, set three world records, and was staked at 1 to 100 odds three times. Man o' War was also an impressive sire to more than 64 stakes winners and various champions. In spite of his many victories, Man o’ War was not infallible. On August 13, 1919, at Saratoga’s Sanford Memorial race, the wildly popular Man o’ War was unexpectedly defeated by a horse named Upset. Continue reading...

Upcoming Seminar

E-mail Marketing: Basics and Beyond

With e-mail marketing, your organization has the capability of reaching hundreds or thousands of potential customers with just one click. But how do you improve the chances that your e-mail will actually be read instead of deleted?  On Wednesday, August 26th, 2009, Tortus Technologies will explore e-mail marketing strategies that can help your e-mails get noticed and acted upon.

Join us for a discussion of broadcast e-mail best practices and learn how to create effective marketing e-mails. Topics will include subject lines, avoiding spam filters, timing, list segmentation, and more!

This seminar will be held at the offices of Tortus Technologies in West Springfield, Massachusetts.

Seating is limited (15 per seminar) and available on a first-come first-serve basis. Email us today to sign up.