News
Tortus Newsletter August 2010
August 25, 2010
Business not as usual...
Megatrends, an economic bestseller published in 1982 by John Naisbitt, famously said, "we are drowning in information, but starving for knowledge".
Yes, information can be found anywhere. However, it's the ability to organize, train, and apply this knowledge in a focused, efficient, and productive manner that leads to profit and wealth.
How did Naisbitt know in 1982 that the world was becoming an information and knowledge based global society? How could he envision that the speedy creation and distribution of information would empower even the smallest businesses and allow them to rise in power to levels never before seen? He wrote how small organizations that achieve results from the bottom up, can beat the big slow moving organizations... in 1982! Amazingly, there was no public Internet or web until 1991! Keep reading...
Tortus Talk
Tortus continues to grow!
Tortus is excited to welcome two new team members this month!
Trista Hevey is a Media Management and Computer Information Technology graduate of Elms College with a true passion for Marketing. New to Tortus she brings a deep knowledge and understanding of the social media world, as well as traditional communications. As Tortus' Marketing and Design support guru, Trista will hold monthly educational seminars, which all are encouraged to attend. She will also manage broadcast email campaigns and search engine optimization, as well as coordinate social media efforts.
Mike Peritore comes to Tortus bringing 9 years of in-depth programming experience. Over the last 3 years he has dedicated his attention and skills to using Ruby & Ruby on Rails to create CRM, data integration & business/data management solutions. Mike is always looking ahead in the world of technology and brings an abundance of fresh ideas and different perspectives to the company.
Upcoming Seminar
E-Marketing for Non-Profits
Wednesday, September 22, 2010, 9 to 10:30 a.m.
E-marketing can be a cost-effective tool for non-profit organizations. Nowadays, you can send broadcast email, use social media, seek volunteers, accept donations, and share important news and information about your organization online. But how do you create a web presence that’s worth the investment of valuable time and funding? In this seminar, we’ll take a look at best practices for non-profit websites and emails that get viewers involved and engaged in the mission of your organization. See what other non-profits are doing online and find out how e-marketing can work for you!
Tortus seminars are held at the offices of Tortus Technologies in West Springfield, Massachusetts. Seating is limited (15 per seminar) and available on a first-come, first-served basis. Email us today to sign up.
