Tortus Newsletter January 2010

January 13, 2010

Introducing...Pixels & Mortar, Tortus Technologies' New e-newsletter! 

We hope you enjoy the new look of our monthly newsletter. Why "pixels" and "mortar"? As Tortus Account Manager Clarke Moore, who invented the title, explains, " We've always told clients that when you develop a web project, you're really opening up a new location on the web. Since we're about developing businesses on the web, we've gotten rid of the brick (the physical) and replaced it with the pixel (Internet technology)."

Life is a Highway

It took 35 years from conception until it was financed and approved, and another 35 years to complete. The cost was an estimated 138 billion dollars. In reality, this project will never be completed. It has radically altered our behavior, our economy, and our lifestyles. We Americans lived without it until 1956, but none of us could imagine life without it today.

Are we talking about the Internet or the web? We are not. This amazing creation is the U.S. Interstate Highway System. Truly a technological wonder!

Almost all of the goods sold or consumed in the U.S. travel over the interstate at one point or another. If you’ve ever traveled more than a few dozen miles from home, chances are you’ve used it, and many of us drive on it every day. The Interstate system was conceived by the military in 1921 when the Army approached the Bureau of Public Roads with a request for a list of roads considered important for national defense. And as Americans bought more and more “horse-less carriages”, federal government planners envisioned the need for a national super highway system to supplement the existing numbered highway system.

Where did the first construction of the Interstate system begin? Three different states claim that honor! Continue reading…

Tortus Talk

TechTele Communications Has a New Website!

TechTele Communications, headquartered in Berlin, Connecticut, has a new web presence with a website designed by Tortus. TechTele is a premier technology solutions provider that designs, implements, and maintains powerful converged communication networks for enterprise customers nationwide. Their new website includes helpful resources about their respected partners (including Avaya, Blackberry, and Extreme Networks), as well as a news section to keep their customers up to date on the latest information. We hope you'll visit their new site-while you're there, sign up for their newsletter.

Tortus Launches Three Updated Sites

We're also proud to announce that we've helped grow and enhance the websites for Liquors 44, NUVO Bank, and Franklin First Federal Credit Union over the past month.

Upcoming Seminars

Are you Marketeching in 2010?

Wednesday, February 24, 2010, 9 to 10:30 a.m.

In this challenging economy, making your marketing dollars stretch is more important than ever before. Are your marketing and technology initiatives syncing to their potential? Learn how to stretch your budget by integrating your current marketing strategies with the technology of tomorrow.

We'll take a look at economical marketing strategies to publicize your organization's website and create an Internet-based marketing plan with elements such as social media, broadcast email, e-newsletters, paid advertising on the web, search engine optimization, building your email list, and more.

When Two Martinis are Not Enough

Wednesday, March 24, 2010, 9 to 10:30 a.m.

Join us to learn how to utilize B2B applications with emerging technologies as a source of lead generation. Special Projects Manager Demma Rodriguez will explore:

• How the balance between business relationships versus technical knowledge has shifted
• How to differentiate when technology is innovative or disruptive
• How to utilize your established business intelligence to inform which technologies you use and which you do not
• Lead generation during a recession: the importance of who you know versus what you know
• The referral, and why solid business networks are more than just the two-martini lunch

Lead generation using technology is more than just attending round table meetings, chamber of commerce meetings, or social media networks!

Tortus seminars are held at the offices of Tortus Technologies in West Springfield, Massachusetts. Seating is limited (15 per seminar) and available on a first-come, first-served basis. Email us today to sign up.

Are You Smarter Than a Tortus?

This month's question: what animal has fingerprints of a type that is nearly identical to the fingerprints of humans? Hint: they like to hang out in trees. Read the answer here!