Tortus Newsletter March 2010

March 29, 2010

Hope Springs Eternal

Spring has sprung. The crocuses have come and gone, the daffodils now reign, and soon it'll be tulips! What do tulips and housing have in common?

With the rise and bust of the real estate bubble, most of us now know what it means to "flip" a house. You buy a house, pretty it up with cosmetic improvements, and sell it for a tidy profit in a smoking hot seller's market in which mortgages come easy and everyone wants in on the profit.

Homeownership is a concept dear to many in the United States, evoking images of the American dream: white picket fences, manicured lawns, and quality time by the barbecue with friends and family. Real estate has a certain allure in times of frenetic economic growth. But why just houses and land? Why not race horses, Google Stock, or...tulips?  

In a bizarre turn of events from 1630-1637, tulips actually turned the Dutch economy upside down. Why? We all believe home ownership is part of the American's dream. Well, the Dutch had their own dreams of wealth: tulip bulbs. Read more here.

Tortus Talk

The Hotel Northampton Has a New Website!

The historic Hotel Northampton is an inn of Colonial charm that was built in 1927 and reflects founder Lewis Wiggins's love for Colonial Revival style and antique furnishings. The Hotel's famous restaurant, Wiggins Tavern, was originally established in 1786 in Hopkinton, New Hampshire and and was moved  and reassembled on the site of the Hotel in 1930. We hope you will visit their new site today.

Featured Mobile Mail and Client Login Ads: Villas & Apartments Abroad and Macdonald's RV Center

Our mobile mail login ads can be seen by over 150,000 eyes per month by local consumers and our client login page ads by over 100,000! This month's mobile ads feature Villas & Apartments Abroad, a luxury rental firm located in Manhattan, and Macdonald's RV Center, a premiere New England RV dealer located in Plainville, Mass. To explore some exciting ideas for your next vacation, check out the possibilities offered by these wonderful Tortus clients! For more information about advertising your website on tortus.com, please contact us.

Upcoming Seminars

Are you Marketeching in 2010? (rescheduled due to snow!)

Wednesday, April 21, 2010, 9 to 10:30 a.m.

In this challenging economy, making your marketing dollars stretch is more important than ever before. Are your marketing and technology initiatives syncing to their potential? Learn how to stretch your budget by integrating your current marketing strategies with the technology of tomorrow.

We'll take a look at economical marketing strategies to publicize your organization's website and create an Internet-based marketing plan with elements such as social media, broadcast email, e-newsletters, paid advertising on the web, search engine optimization, building your email list, and more.

When Two Martinis Are Not Enough

Thursday, May 13, 2010, 9 to 10:30 a.m.

Join us to learn how to utilize B2B applications with emerging technologies as a source of lead generation. Special  Projects Manager Demma Rodriguez will explore:

• How the balance between business relationships versus technical knowledge has shifted
• How to differentiate when technology is innovative or disruptive
• How to utilize your established business intelligence to inform which technologies you use and which you do not
• Lead generation during a recession: the importance of who you know versus what you know
• The referral, and why solid business networks are more than just the two-martini lunch

 Tortus seminars are held at the offices of Tortus Technologies in West Springfield, Massachusetts. Seating is limited (15 per seminar) and available on a first-come, first-served basis. Email us today to sign up.

Are You Smarter Than Tortus?

Looking for a commodity to trade? How about pork bellies? They're traded on the Chicago Mercantile Exchange and, since they're consumed by nearly all Americans, you could make a tidy profit. How is it possible that most of us are eating pork bellies and don't even know it, you ask? Find out here!