Wendy Diamond and Amber Chand shared their secrets to the success of their e-commerce websites: Email Marketing.
Wendy Diamond of Flag Fables spoke about the trials and triumphs of sending successful emails. In particular, Wendy spoke of the importance of guarding the privacy of her customers and the science behind the frequency of her emails.
Amber Chand of The Amber Chand Collection discussed the content of the emails sent to her customers, and the balance she achieved. Amber explained that because her products feature a human-interest story, it is important to her that her customers receive updates about her mission through personal emails, stories, and anecdotes.
Tortus would like to thank Wendy and Amber for their contribution to January’s Executive Training Seminar.
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Contact: Christina Gay, 413-788-5080