News
What matters more in recession times, part 2
June 17, 2009
Trust comes next
Trust came in as the second most important customer consideration in 2009 on the AMA survey, a fact that didn’t surprise us at Tortus.
All things in nature are harmonious, except human relations. Imagine not trusting a person or entity, and then deciding to entrust your business to them! Trust and confidence can only be gained through consistently satisfactory performance.
So many promises, so few delivered: it’s been reported that 80% (yes, 4 out of 5!) projects or programs initiated by organizations are never completed. To gain trust, you must not only be good at selling, but at delivering the desired result. There is no time today for incompetence. Continue reading...