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What matters more in recession times, part 3
June 17, 2009
A super product comes in third
Consider this scenario: you’ve delivered great service and developed a solid relationship built on trust with your customer. However, the product you sold them has problems or just doesn’t perform the way they thought it would. What do you do? With superior product quality listed third on the AMA survey of customer priorities, your response is critical.
Great organizations immediately correct product problems or deficiencies even when it costs them money, time, or both! Superior organizations value the customer relationship over the transaction.
Ask yourself how much your organization values your customer relationships. During difficult times or flush times, ensuring that your product is performing to your clients’ expectations is always your responsibility. Continue reading...